Over the last two decades, the consumer has become more knowledgeable about diamond quality. Yet, the marketplace has been flooded with lower quality and poorly cut generic diamonds, each jeweller trying to be the 'best price.' A significant factor was the very nature of the gem: 'a diamond is a diamond.' More recently, laser technology has created the ability to inscribe a 'signature' on a diamond, allowing a fine quality diamond to represent the image of a luxury jeweller. At the Diamond Gallery™, we have become a Canadian pioneer in branding our luxury diamonds in our brand name designs. Significant benefits to our clients include: each diamond has unique serial number for its owner to verify the quality analysis, our clients can verify that the loose diamond they choose is the actual diamond to be set in their new jewellery, if repairs on the ring are needed in the future, our clients will always know how to identify that their diamond will be returned to them, This technology is a monumental step foreward in ethics and disclosure, and the Diamond Gallery™ is at the cutting edge of this evolution. If you are considering to purchase a diamond, what should its brand represent to you? For more information, see 'Report on Style', January 2004 issue. NEXT PAGE | Conflict Diamonds 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24 Diamond Gallery and Aurias Branded Laser Inscriptions