SURROUNDING ROOM COLOUR Suspicious jewellers can easily camouflage low colour & low cut diamonds by using yellow, brown, or generally dull walls, flooring or ceilings. This technique can make a K colour diamond look like a G. Buyer beware. AMBIANCE Consider the stores' environment, staff, presentation and packaging. You are acquiring some of the rarest treasures in the world. Does the stores' ambience reflect the significance of your purchase? When the jewellery needs after-sale service, would you be proud to have the recipient return to the store? APPRAISALS Most diamonds now come with a gemmology appraisal report stating the quality analysis. While the gemmology report is a good service, the analysis is usually only an opinion of its quality. Gemmologists are not regulated to ensure accuracy in their analysis. As a result, approximately 60-75% of quality gradings are bumped 1-3 grades to make the sale. Ask for the jeweller's professional credentials. This vital information will indicate their expertise. Other professionals have their degrees available to view - expect it from your jeweller, or walk away! NEXT PAGE | Cut 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24