Over the last two decades, while the consumer has become more knowledgeable about diamond quality, the marketplace has also been flooded with lower quality and poorly cut generic diamonds. A significant factor has been the very nature of the gem and the generally accepted misconception that “a diamond is a diamond.”
Fortunately, recent developments in laser technology have enabled jewellers to inscribe a ‘signature’ on a diamond, allowing a fine quality diamond to represent the image of a luxury jeweller. At the Diamond Gallery™, we have become a Canadian pioneer in branding our luxury diamonds in our brand name designs. Significant benefits to our clients include:
- Each diamond has a unique serial number for its owner to verify the quality analysis
- Our clients can verify that the loose diamond they choose is the actual diamond to be set in their new jewellery
- If repairs on the ring are needed in the future, our clients will always know how to identify that their diamond will be returned to them
This technology is a monumental step forward in integrity, ethics and disclosure, and the Diamond Gallery™ is at the cutting edge of this evolution.